Alberta Insurance Council (AIC)

The Alberta Insurance Council has been working for Albertans for 35 years and counting, at no cost to taxpayers. Operations are wholly industry funded through examination and licensing fees, and assessments to the insurance industry. The AIC serves to fulfill the mission of protecting Albertans through the licensing and regulation of insurance agents, brokers, and independent adjusters.

Project:

Annual Report 2024

Details:

By duplicating the circle from the capital ‘I’ in the logo, we created a pattern that subtly mimics the logo’s diamond shape. We then added more dots in a professional blue-grey colour to tone down the bright purple and teal to expand the graphic on the cover and into the inside of the publication. Working with the brand colours, we chose new fonts for their geometric shape that reflect the graphic elements created. The clean layout featuring photos from an internal photo shoot, along with Alberta landscapes and as graphic elements from the cover give this year’s Annual Report a professional, welcoming look while complimenting the main AIC brand.

Deliverables:

Digital and print report