The 2024 Census Campaign featured a question regarding the community’s thoughts on building a new Aquatics Centre. Our task was to tie this information into the campaign design.
Keeping in line with the CoFS brand, we designed a wordmark for the title of the campaign - Count Yourself In! - along with a separate logotype for the “Aquatics Question.” We tied the layout design together with a whimsical, spring-themed illustration and added a secondary colour palette to suit the season.
