City of Fort Saskatchewan (CoFS)
City of Fort Saskatchewan (CoFS)
The City of Fort Saskatchewan manages recreation, culture and historic amenities - including a performing arts theatre and a fitness centre within the Dow Centennial Centre and the historic 1875-1885 NWMP Fort Representation in the heart of downtown.
Project:
2024 Census Campaign
Details:
The 2024 Census Campaign featured a question regarding the community’s thoughts on building a new Aquatics Centre. Our task was to tie this information into the campaign design.Keeping in line with the CoFS brand, we designed a wordmark for the title of the campaign - Count Yourself In! - along with a separate logotype for the “Aquatics Question.” We tied the layout design together with a whimsical, spring-themed illustration and added a secondary colour palette to suit the season.
Deliverables:
Social media ads (FB, IG), transit advertising, newspaper ads, mobile billboards, cinema ads, posters, DCC signage, brochures, utility inserts, education station display, web graphics.Additional designed projects:
Bike Skills Park campaign, transit campaign
Project:
2024/25 GoFortTransit Campaign
Details:
Fort Sask Transit (FST) is a pivotal service in the community, providing safe and dependable transportation within the city and an enhanced commuter service to Sherwood Park.FST was looking to develop and launch a new marketing/advertising campaign to refresh their image and strengthen their connections with current and prospective riders. With newly designed buses, updated routes and schedules, and a revised commuter service route taking passengers out of Fort Saskatchewan, FST needed to transition from the old branding to one that engages their audience with an innovative and memorable design.
Diva first developed a wordmark that has dual purpose as a headline and call to action. We also created a pattern of engaging arrows and geometric shapes with connecting lines in vibrant colours that will attract the audience and hint at the idea of transit movement and connection. Icon illustrations were added to demonstrate the wide variety of patrons of the transit system. To differentiate between the seasonal bus route changes we created two distinctly coloured patterns to accompany the headlines. Because of a limited budget and tight timelines, we created templates and brochure covers for the CoFS to edit and use as needed. We also redesigned the map to make it more legible and printer friendly.
Deliverables:
Wordmark, Fall/Winter Ride Guide brochure cover, Spring/Summer Ride Guide brochure cover; templates for a billboard, print ad and poster; graphics for use on social media.Additional designed projects:
Interim Ride Guide (pre-campaign)We may be small, but we’re mighty.
Demanding perfection, delivering results.
Diva Communications Inc. is an Edmonton-based graphic design studio combining outstanding creative flair and solid strategic thinking to ensure your message takes centre stage.
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