Esquao (IAAW)

Esquao, the Institute for the Advancement of Aboriginal Women (IAAW), is an Alberta non-profit organization that serves to amplify and share the voices of Indigenous women on the issues and challenges they face. Serving as a conduit to government, boards, academia, funders, and the public, they are at the forefront of breaking down systemic barriers—as leaders, experienced in taking on larger issues, shaping policy, collaborating with their partners, and developing positive outcomes and opportunities for the women they serve.

Project:

2023 Research Report on the Experiences of Indigenous Women and 2Spirit+ People in Alberta

Details:

Through 313 surveys and four community gatherings over 10 months, the findings in this report are meant to contribute to transformational change through key issues affecting the needs of First Nation, Métis, Inuit, Indigenous women, and 2Spirit+ individuals (18+) and their families in both rural and urban communities across Alberta.

The report design was based on the 2023 Community Report Diva previously designed, as it coincided with the growth and influence of Esquao over the past year. The main brand elements were applied which helped highlight the amazing work done by Esquao and showcased all the data, research, stories, and imagery gathered from various communities and their members through large imagery, bright and bold colours, and visual graphs and tables.

Deliverables:

Print and digital report

Project:

2023 Community Report

Details:

The 2023 community report incorporates a string of “dancing” feathers as the main graphic, wrapping around text and photos to create energy and flow. Photos are enclosed in large bead shapes from the brand elements and, along with some text, contain an outline and offset colour shadow to add movement. The cover features a large image of overlapping hands in a range of ages to show the support within the community.

Deliverables:

Print and digital report

Additional designed projects:

Brand identity, website, annual report, brochures, pull-up displays, building signage, promotional items.

Project:

Signage

Details:

In 2023, Esquao purchased and moved into a larger office building that would allow them to house more services and offer more programing to the community. They asked Diva to develop a series of branded wall wraps and decals to brand the building and liven up the various spaces used by employees for office space and workshops. We adapted several brand graphics for the walls including the 7 Sacred Teachings graphic used in the Community Report. Artwork was created for pillars, walls, doors, and boardroom and office windows.

Deliverables:

Various wall wraps and window decals

Additional designed projects:

Brand identity, website, annual report, brochures, pull-up displays, building signage, promotional items.