Hockey Alberta
Hockey Alberta
Hockey Alberta is the provincial sports organization and governing body for organized amateur hockey Alberta and one of 13 member branches of Hockey Canada which takes an active part in setting national policy. They encourage competition on both a competitive and recreational level for those who enjoy hockey for the sportsmanship, skill and enjoyment it can provide.
Project:
Elite Female Hockey Pathway
Details:
Hockey Alberta offers a program called the Elite Female Pathway which provides competition, development and movement opportunities to meet the needs of players and teams in Alberta. Wanting to increase awareness and reach for the program, Diva was asked to create a book design based on the previously created “Elite Male Pathway” book. This book design was inspired by industrial materials like metal and concrete and included a dark colour palette with text and graphic elements inspired by the font used on jerseys.Deliverables:
Booklet designAdditional designed projects:
Resource booklets
Project:
Female Hockey Resource Guide
Details:
The design of the Resource Guide expanded on the existing brand by bringing in additional colours, fonts, and patterns to add interest and depth. The secondary colours added to the main blue and yellow - teal and orange - add hints of vibrancy to the booklet. The inside layout is very editorial-style and clean, with lots of white space so as not to distract the reader from quickly finding the information they are looking for.Deliverables:
24 page digital documentAdditional designed projects:
Resource bookletsAdditional Projects
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Diva Communications Inc. is an Edmonton-based graphic design studio combining outstanding creative flair and solid strategic thinking to ensure your message takes centre stage.
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